Love it Toy Recycling Initiative

At Love it, quality to us means environmentally friendly. We are passionate about the Earth and strive to do whatever we can to be as environmentally friendly as possible. This is what we have achieved so far:

  • Our Love it products are locally and responsibly source. By supporting small, local businesses we reduce our carbon footprint by staying away from Big Industry.
  • Where possible, our Love it products are organic, vegan, paraben-free and body safe.
  • The packaging we use for our Love it products is made from either recycled or recyclable materials.
  • We will never stock any product that has been tested on animals.
  • Our business is completely paper-free.

In addition to these, we are also very proud to have the very first Toy Recycling Initiative in the country that offers an incentive for recycling your toys with us. If you only have one or two old toys, or a whole drawer full, getting rid of old toys has always been a problem. Not only is there the concern about our environment, but there’s also the worry that someone will see them, and none of us want that. Now it couldn’t be simpler! Contact us and to send them to our e-waste guy in Cape Town. You will get points in our Loyalty Program relative to the amount of old toys you’ve sent through.

For more information on what happens to your toys once you’ve sent them, check out this video.


Play Video

Contact us at for more information or to arrange to have your old toys collected.

For more information on ecobricks – how to make them and where to take your completed ones, check out